Practical SEO writeups tied to our tools, straight from the trenches. Actionable insights to improve your search visibility.
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Learn when to compare Googlebot and Chrome fetches, how to read a side-by-side diff, and what Scrawl can and cannot see without Google's crawl IP or JavaScript rendering.
Read the full guideA PAA box is the People Also Ask list Google shows for many searches: related questions that open into short answers with a source link.
ReadRobots.txt tells crawlers which URLs they may fetch. It does not remove pages from Google's index by itself.
ReadAll 22 long-form guides we keep on /blog — each pairs with a free Scrawl tool or checklist workflow.
AI Overviews are Google's generated answer blocks on some searches. They cite a small set of sources.
7 min read
A clean automated report does not mean your page is accessible.
6 min read
A soft 404 can mislead crawlers and users when missing URLs return the wrong HTTP status.
6 min read
Learn whether a page can be indexed from server signals before you ask why Google excluded it.
6 min read
Fixed heading extractors stop where your audit question starts: a canonical href, a SKU in a data attribute, or JSON-LD in a script tag.
4 min read
A `rel=canonical` tag is how a page names its preferred URL when the same (or nearly the same) content can be reached at more than one address.
8 min read
A bulk status check answers one question: for each URL in this list, what does the server return right now?
7 min read
robots.txt states what you want crawlers to do.
7 min read
A page can look fine in Chrome and still be a thin shell in raw HTML.
7 min read
Google retired its public Mobile-Friendly Test and the Search Console Mobile Usability report in December 2023.
5 min read
You do not need View Source and a spreadsheet to inventory links on one page.
5 min read
Near-duplicate product copy and recycled blog paragraphs are easier to fix when you compare body text directly.
5 min read
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