About Scrawl

Why Scrawl exists

Good SEO tools have always been locked behind expensive subscriptions, confusing interfaces, and artificial usage limits. A single desktop crawler license can cost hundreds of dollars a year. Most free online checkers cap you at a handful of URLs per day. Browser extensions are scattered and often abandoned. If you're a blogger, a small business owner, a developer, or a freelancer, this friction is a real barrier — you end up either guessing or going without.

Scrawl was built to remove that barrier entirely. Every tool is free, unlimited, and opens in your browser with zero setup. Whether you need to validate 800 redirects after a site migration, check why your schema markup isn't generating rich snippets, audit Core Web Vitals on your store's product pages, or simply see how your meta description appears in Google results — you can do it here, right now, without paying, signing in, or waiting.

Who Scrawl is built for

Scrawl is built for anyone who has a website and cares about how it performs in search. If you run a blog and want to know why Google isn't indexing your posts, Scrawl has tools for that. If you own a small business and just migrated your site, you can validate every redirect in seconds. If you're a developer who wants to confirm that a deploy didn't break canonical tags or schema markup, you can check that before anyone notices. If you're a freelancer running an audit for a client without wanting to pay for enterprise software, every tool here is free with no usage cap.

The common thread across all these use cases is that SEO tooling has historically been expensive, fragmented, and paywalled at every useful feature. Scrawl exists to change that. Whether you're a one-person shop, a content creator, a startup founder who built their own site, or an e-commerce seller trying to rank product pages — you deserve the same quality of SEO insight as teams with big software budgets. A tool either works completely for free or it doesn't ship.

How the tools work

Most tools fetch the URLs you submit live from our server, then parse and analyze the response in your browser. For performance tools we use the official Google PageSpeed Insights API so the Core Web Vitals you see match what Google Search Console reports. For schema and structured data checking, we parse JSON-LD and Microdata against schema.org definitions. For bulk audits we queue requests with respect for the target server, so you will not accidentally hammer a site you are analyzing.

The source of truth for rules and thresholds is public documentation from Google Search Central, the WHATWG and W3C, and schema.org. We link to these sources directly inside tools where relevant so you can verify the rule yourself. If guidance changes — for example when INP replaced FID as a Core Web Vital — we update the tool within days.

Our principles

We ship to three rules. First, every tool must do one thing well rather than ten things badly. If a tool is trying to be a swiss army knife, we break it into separate, focused tools. Second, every tool must be honest about its limits — a browser-based crawler has different performance characteristics than a desktop crawler, and we tell you when that matters. Third, every tool must produce output you can hand to a client, which is why almost every tool supports CSV export and every result is structured to be copy-paste ready into a report.

Editorial standards

Every tool page on Scrawl includes a written guide: what the tool does, when to use it, how to read the results, and at least five FAQ answers sourced from real search queries. Blog guides are authored by the Scrawl editorial team, reviewed against Google Search Central documentation, and updated when guidance changes. We do not publish AI-generated tool output as editorial content — guides are written for humans first, then structured for search.

Tool pages with step-by-step guides link directly to their matching blog post. Comparison pages at /vs/screaming-frog and similar URLs provide independent editorial analysis — not automated widget output. If you spot a factual error, use the report button on any tool page or the contact page.

About the author

Scrawl is built and maintained by Fysal Amin, an SEO practitioner who ships tools to solve problems encountered in client audits, CMS migrations, and technical SEO QA. The tools on this site started as internal checklists used on real projects — bulk redirect validation after replatforms, schema debugging when rich results failed, robots.txt mistakes that blocked indexing — and were opened to anyone who needed the same answers without enterprise software.

Editorial guides and tool documentation are written and reviewed by the same person who maintains the product code, so the how-to sections stay aligned with what each tool actually measures. Blog posts are attributed to named authors in Sanity CMS. For questions, bug reports, or partnership enquiries, use the contact form or email hello@scrawl.tools. Updates and product notes are also shared on X (@scrawltools).

What's next

The tool catalog grows based on what users actually ask for. If there is a tool you wish existed, please tell us via the contact page — most requests that arrive get built within weeks.