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Privacy Policy

This policy explains how Scrawl (“we”, “us”, “our”) collects, uses, and protects information when you visit scrawl.tools and use the free SEO tools provided here. Effective date: June 19, 2026.

1. Who we are

Scrawl operates at scrawl.tools and provides a free suite of browser-based SEO tools — bulk redirect checkers, broken link finders, schema validators, Core Web Vitals testers, and more. No account is required to use any tool. You can reach us at hello@scrawl.tools or via the Contact page.

2. Information we collect

Scrawl is designed to minimize the personal data we handle. We do not require accounts or email addresses to use any tool. The categories of data we process are:

Usage & analytics data

We use Google Analytics 4 (GA4), deployed via Google Tag Manager (container ID: GTM-MNM8RH47), to collect aggregate data about how visitors use the Site — pages visited, time on page, device type, browser, approximate geographic location (country/region level), and session data. Analytics cookies are set only after you grant consent via our cookie banner. This data is used to understand which tools are most valuable and how to improve the Service. Google Analytics uses cookies and other tracking technologies. The data collected is processed by Google under their own privacy policy.

Vercel Web Analytics

We use Vercel Web Analytics to collect aggregate, cookieless page-view metrics (pages visited, referrer, device type). Vercel does not use cross-site tracking cookies for this service. Analytics is loaded only after you grant analytics consent via our cookie banner. See Vercel's analytics privacy policy.

Tool input data

When you use a tool, the URL, text, or file you submit is sent to our servers to be processed and the result returned to you. scrawl.tools does not store submitted URLs or audit results on its servers beyond the lifetime of your request. We do not build profiles from tool inputs, associate them with device identifiers, or share them with third parties for any purpose other than returning your result.

Cookies & similar technologies

We use cookies for analytics (Google Analytics 4) and advertising (Google AdSense, including the DoubleClick DART cookie). Non-essential cookies are set only after you grant consent via our cookie banner or Cookie Settings in the footer. You can also control cookies through your browser settings — see Section 6 for details. Disabling cookies will not prevent you from using any SEO tool on this Site.

Contact form data

If you submit a message via the Contact page, we receive the email address and message content you provide solely in order to respond to you. Messages are delivered via Resend (email delivery provider). This data is not used for marketing and is retained only as long as needed to resolve your inquiry.

Report an issue

When you report a tool issue, we collect the description you submit, the tool name, and an optional email address if you provide one. Submissions are verified with Cloudflare Turnstile (bot protection) and stored temporarily in Upstash Redis so we can review and respond. Issue reports may be emailed to us via Resend. We delete stored reports after they are resolved or within 90 days, whichever is sooner.

Server log data

Our hosting infrastructure automatically records standard server logs — IP address, user agent, request timestamp, and path requested. Logs are retained for up to 30 days for security, abuse prevention, and debugging purposes only.

3. How we use information

We use the data described above only for the following purposes:

  • →To operate the SEO tools and return results to you.
  • →To measure aggregate usage (via GA4) and improve the tools and user experience.
  • →To serve advertising that keeps the Service free — see Section 5.
  • →To respond to messages you send through the Contact page or Report an issue forms.
  • →To protect the Site from abuse, scraping, and security threats using server logs.

4. Google Analytics 4

This Site uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. GA4 is loaded via Google Tag Manager (container ID: GTM-MNM8RH47). GA4 collects information about your use of the Site — pages you visit, how long you stay, what device and browser you use, and your approximate location — and transmits it to Google servers where it is stored and processed.

Google uses this data in accordance with its own Privacy Policy. You can learn more about how Google Analytics uses data at policies.google.com/technologies/partner-sites.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on. You can also disable GA4 cookies in your browser settings (see Section 6).

5. Google AdSense & advertising

This Site uses Google AdSense to display advertisements. Google AdSense is an advertising service provided by Google LLC. Advertising revenue is what allows scrawl.tools to remain free for all users.

Google, as a third-party vendor, uses cookies — including the DoubleClick DART cookie — to serve ads on this Site based on your visits here and on other sites across the internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to scrawl.tools and other sites on the internet. Third-party ad networks may also use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities in order to provide interest-based advertising.

You can opt out of personalized advertising at any time:

For more information on how Google uses data from advertising, see policies.google.com/technologies/ads.

6. Cookies

Cookies are small text files placed on your device by a website you visit. Scrawl uses the following categories of cookies:

  • →Essential cookies — store your cookie consent choice in local storage so we do not ask on every visit. Always active.
  • →Analytics cookies — set by Google Analytics 4 to measure Site usage. These include the _ga, _ga_*, and related cookies. Loaded only if you accept analytics cookies.
  • →Advertising cookies — set by Google AdSense and the DoubleClick ad network to serve and measure personalized advertisements. Loaded only if you accept advertising cookies.

Cookie consent banner

On your first visit, a cookie banner lets you Accept all, Reject non-essential, or Manage preferences for analytics and advertising cookies. Your choice is saved in your browser. You can change it anytime via Cookie Settings in the site footer.

  • →Accept all — enables Google Analytics, Vercel Web Analytics, and Google AdSense (when configured).
  • →Reject non-essential — only essential cookies run; SEO tools work normally without analytics or ads.

You can disable or delete cookies at any time through your browser settings. In Chrome: Settings → Privacy and security → Cookies and other site data. In Firefox: Preferences → Privacy & Security → Cookies. Disabling non-essential cookies will not affect your ability to use the SEO tools on this Site.

7. Third-party links

The Site and its tools may contain links to external websites not operated by Scrawl. These links are provided for reference only. We have no control over the content or privacy practices of external sites and are not responsible for them. Visiting an external link is subject to that site's own privacy policy.

8. Data security

All traffic between your browser and scrawl.tools is encrypted via HTTPS. We apply reasonable technical and administrative safeguards to protect the limited data we process. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security. We retain server logs for a maximum of 30 days and do not store tool inputs beyond the life of each request.

9. Children's privacy

Scrawl is not directed at children under the age of 13 and we do not knowingly collect personal data from anyone under 13. If you are a parent or guardian and believe your child has submitted personal data to us, please contact us at hello@scrawl.tools and we will delete the data promptly.

10. Your rights

Depending on where you are located, you may have the following rights regarding your personal data:

  • →Access — request a copy of the personal data we hold about you.
  • →Correction — request that inaccurate data be corrected.
  • →Deletion — request that your data be deleted where we have no legal obligation to retain it.
  • →Restriction — request that we limit how we use your data in certain circumstances.
  • →Portability — request a copy of your data in a structured, machine-readable format where applicable.
  • →Opt-out — withdraw consent for non-essential cookies and personalized advertising at any time via Cookie Settings in the footer or the options in Sections 4 and 5.
  • →CCPA / CPRA — California residents may request to know what personal information is collected, request deletion, and opt out of the sale or sharing of personal information. We do not sell personal information.
  • →Complaint — lodge a complaint with your local data protection authority (e.g. the ICO in the UK or your EU member-state DPA).

Legal basis (EEA & UK)

For visitors in the European Economic Area and United Kingdom: we process essential site data and server logs on the basis of legitimate interests (operating and securing the Service). Analytics and advertising cookies are processed on the basis of your consent, which you grant or withhold via the cookie banner. Contact and report-an-issue data is processed to respond to your request (contract / legitimate interests). You may withdraw consent for non-essential cookies at any time without affecting access to the tools.

To exercise any of these rights, contact us via the Contact page or at hello@scrawl.tools.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in the Service, applicable law, or our data practices. Changes will be posted on this page with an updated effective date at the top. If a change materially affects how we use your data, we will note it prominently on the homepage. Continued use of the Site after a change is posted constitutes acceptance of the updated policy.

12. Contact

Questions or requests about this Privacy Policy may be directed to us via the Contact page or by email at hello@scrawl.tools.