Google shows poorly written title tags every day. Most sites have at least 20% of their pages with titles that are too long, missing keywords, or repeating the same phrase.
The real issue is that bad titles kill click-through rates. You might rank #1, but if your title looks messy in search results, you’ll get ignored.
What Is a Title Tag Checker?
Title Tag Checker is a free browser-based tool that analyzes the title tags across your website in seconds. Just paste your URL, and it checks every visible page for title length, keyword presence, and brand consistency — no login needed.
Why It Matters for SEO
Short titles get cut off in search results. Google typically displays only the first 50–60 characters, and anything longer becomes "..." — which means lost info and fewer clicks.
Long-form titles over 70 characters fail 38% more often in driving traffic, based on a 2023 analysis of 500k search results. Most people miss that your brand name in the title can push key info off the screen.
Here's what actually happens: you write a great title, but because you added "| CompanyName" at the end, Google drops your main keyword. That’s a missed opportunity.
How to Use It
- Go to https://scrawl.tools/tools/title-tag-checker (no login needed)
- Enter your site URL — start with your homepage or a key category page
- Click "Check" and wait 20–40 seconds while it scans every page it finds
It’s free, no email, no signup. You’ll see a table with each page’s title, length, and issues flagged instantly.
What the Results Tell You
Each row shows a live page’s title tag exactly as coded. You’ll see if it’s under 30 characters (too short), over 60 (risky), or matches other pages (duplicate).
The tool flags missing target keywords so you know if "best running shoes" isn’t in the title of your product guide. It also spots when your brand name appears on every page but isn’t needed.
You’ll catch pages where the title is "Untitled Document" or matches the default CMS placeholder — still shockingly common on 6% of sites.
3 Mistakes Most People Make
- Repeating the same title tag across pages — this kills SEO for deeper content. Google won’t know which page to rank.
- Stuffing keywords — like "Best Coffee | Best Coffee Online | Buy Coffee Cheap." That’s spammy and hurts trust.
- Adding the brand to every title — especially on short ones. If your brand is 15 characters, you’re wasting space on pages where recognition doesn’t matter.
Most people miss that not every page needs a full title rewrite. Fix the high-traffic pages first — that’s where you’ll see fast gains.
Use the Broken Link Checker after fixing titles to ensure your updated internal links still point correctly.
You can also pair this with the Canonical Checker to confirm Google is indexing the right version of each page.
Go check your site now — it’s free, no login needed, and takes less than a minute.
Run your URL through the Title Tag Checker and fix the first 5 issues today.
How to Use It Step by Step
- Open the tool and enter your domain. Go to https://scrawl.tools/tools/title-tag-checker and paste your full website URL (example: https://www.yoursite.com) into the input field. Start with your homepage if you're new to auditing.
- Let it scan your site. Click the "Check" button and wait 20–40 seconds. The tool crawls every accessible page it finds and extracts the live title tag from each one. You don't need to add pages manually — it discovers them automatically.
- Review the results table. Once complete, you'll see a spreadsheet-style view. Each row shows the page URL, current title tag, character count, and any flags (too short, too long, duplicate, missing keyword). Scan for the red or yellow warnings first.
- Prioritize by traffic. Don't fix everything at once. Identify which pages get the most organic traffic from Google Analytics, then rewrite those titles first. A single fix on a high-traffic page often yields faster CTR improvements than fixing 10 low-traffic pages.
- Update your titles in the CMS or HTML. Copy the title tag exactly as shown. In WordPress, this is in the Yoast SEO box or theme settings. In custom code, edit the `<title>` tag in the `<head>` section. Keep titles between 50–60 characters and include your primary keyword early.
- Run the scan again after updates. Give Google 3–5 days to re-crawl your pages, then re-run the tool to confirm your changes were picked up. You should see fewer flags and longer average CTR within 1–2 weeks.
Common Mistakes to Watch For
- Forgetting to include the target keyword. Your title might be the perfect length, but if it doesn't mention what the page is actually about, searchers skip it. Always front-load the main keyword within the first 40 characters.
- Over-optimizing for multiple keywords. Trying to rank for "best running shoes," "lightweight running shoes," and "affordable running shoes" in one title creates awkward, unnatural text. Pick one primary keyword and one secondary modifier—that's enough.
- Ignoring mobile preview length. Titles often display differently on mobile than desktop. Test how your title looks on a phone screen—mobile users see even fewer characters, so trim aggressively if you're targeting mobile traffic heavily.
- Keeping outdated titles after a rebrand. If your company changed names or repositioned, old titles mentioning the previous brand create confusion and lost clicks. Audit for and replace these immediately.
- Treating all pages the same. Product pages, blog posts, and service pages need different title structures. A product title should lead with the product name; a blog post should lead with the topic or question. Match the title format to the page intent.
Troubleshooting & Common Questions
Why does my title tag look different in the checker than in my CMS?
This happens when your CMS adds prefixes or suffixes automatically. For example, WordPress might append "| My Site" to every title without you seeing it in the editor. The checker shows the actual HTML output that Google sees, so trust those results over what you see in the backend.
Should I include my brand name in every title tag?
Not necessarily. Include your brand name only on pages where recognition or trust matters—your homepage, main service pages, and brand-related content. For long-tail blog posts or product pages, drop the brand name to preserve character space for keywords and benefit statements.
How often should I re-run the Title Tag Checker?
Run it once every 3 months to catch new pages or accidental duplicates created during site updates. If you've just made bulk title rewrites, check again after 5–7 days to confirm the changes were deployed correctly before waiting for Google to recrawl.